Operator · Observer · Writer
I work inside early to growth stage startups where execution starts breaking down as the company scales. Operations, revenue, and org design.
Most "people problems" are system problems wearing a costume. I find the system.
Not ready to talk? See where I've been in conversation, or follow along on LinkedIn.
Different rooms, same question underneath: what makes people and systems behave the way they do.
I take ownership of execution across operations, revenue, and product. Ownership gets clear, decisions stop getting revisited, and founders get their time back.
How I work → ObserverMy behavioural research practice. Its first experiment, The One, computed 350+ matches for singles across India before concluding in 2026. The findings live on.
The experiment → Writer39,000 readers follow my notes on operating, org behaviour, and the strange things people do. 2.3 million impressions and 800,000 people reached in the last 12 months, built organically without a rupee of paid spend.
Read the writing →These are internal numbers from companies I operated inside. Happy to walk through how each was measured on a call.
What founders say
You took over when things were messy and I gave you so many things to do. You have streamlined most of the process and things are running smoothly even when I am not around now.
She was adept at wearing multiple hats and managing the chaos that ensued with it. One of the rare ones equally at ease with engineering, marketing, product or business teams. Great at stakeholder management and strategy.
Latest across the three modes: on stage, in a podcast, and in writing.
What has my attention this month. Updated August 2026.
I do my best work in chaotic, slightly broken environments worth fixing. Structure that hasn't caught up with speed is where I'm most useful. Noise and unclear thinking wear me out. I notice patterns quickly and rarely switch off.
Tell me what's slipping. I'll tell you what I see. The first conversation costs nothing and usually surfaces the real problem.
How it usually goes: a short diagnostic first, then a few months embedded with your team.
letsbuild@yashasvishailly.com Or start with The One Fix. About 3 minutes. There is also The One Look, free.