Operator · Observer · Writer

I'm obsessed with why people do what they do.

I work inside early to growth stage startups where execution starts breaking down as the company scales. Operations, revenue, org design, and the founder's calendar.

Most "people problems" are system problems wearing a costume. I find the system.

Prefer a call? Book 20 minutes

Yashasvi Shailly
Gurugram, India · works everywhere

Three modes, one obsession

Different rooms, same question underneath: what makes people and systems behave the way they do.

Operator

Inside scaling teams

I take ownership of execution across operations, revenue, and product. Ownership gets clear, decisions stop getting revisited, and founders get their time back.

How I work →
Observer

The One Labs

My behavioural research practice. Its first experiment, The One, computed 350+ matches for singles across India before concluding in 2026. The findings live on.

The experiment →
Writer

Field notes, published

39,000 readers follow my notes on operating, org behaviour, careers, and the strange things humans do. Built organically, without a rupee of paid spend.

Read the writing →

Numbers that survive the arithmetic

$1M → $2.6MGMV on managed accounts at Fashinza, 155% YoY
7 → 22Team scaled at Revv Growth against 60% YoY growth
421KUsers served at AstroSure AI as Chief of Staff
3Early to growth stage companies operated as Chief of Staff

Every number here is checkable. Ask me about any of them.

Things I've said that stuck

Each one is a full piece, with the receipts inside.

Operations

Talent closes a client. Systems are what keep one.

Read the case →
Org design

Chief of Staff is a redundant role. Redundant by design.

Read the argument →
Hiring

Culture fit without a definition is just mood with a professional label on it.

Read the pattern →
Careers

The company will always put itself first. You should too.

Read the story →
All writing →

The honest version

I take things seriously, notice patterns quickly, and rarely switch off. I do my best work in messy, slightly broken environments worth fixing. Noise, unclear thinking, and unnecessary complexity wear me out. Structure that hasn't caught up with speed is where I'm most useful.

Current curiosities

  • Why founders misdiagnose their own companies
  • Bollywood across genres, eras, and languages. Drama fuels my everyday life.
  • Level 7 Google Local Guide, 244K views and counting
  • Weekend getaways designed for women who travel, via WanderHer
  • What people say versus what they choose, at scale

What founders say

You took over when things were messy and I gave you so many things to do. You have streamlined most of the process and things are running smoothly even when I am not around now.
Karthick Raajha CEO, Revv Growth
More voices →

Building something where execution feels heavier than it should?

Tell me what's slipping. I'll tell you what I see. The first conversation costs nothing and usually surfaces the real problem.

letsbuild@yashasvishailly.com Or start with the Founder Execution Diagnostic