Writing

Field notes on operating, org behaviour, careers, and the strange things humans do. 39,000 readers follow along, built organically.

Operations

Talent closes a client. Systems are what keep one

30 May 2026
Field notes

Been solving fintech problems without a finance background

09 May 2026
Careers

The company will always put itself first. You should too.

28 Apr 2026
Careers

Before You Say Yes to an Early Stage BD/Growth role

23 Apr 2026
Teardown

The Right People are Not Finding Each Other

20 Apr 2026
Case study

We didn't have a CX Problem Because we had no CX setup

15 Apr 2026
Hiring

Culture fit in small teams is a blocker in hiring

10 Apr 2026
Previous work

Revamped sales from scratch

08 Apr 2026
Operations

Fixed One Workflow and Recovered 15% Revenue

22 Mar 2026
Strategy

Why Founder-Led Systems Refuse to Scale

15 Mar 2026
Org design

Chief of Staff is a redundant role

10 Mar 2026
Operations

Why Founders Keep Getting Pulled Back Into the Day-to-Day

03 Mar 2026
AI & product

The Brownie Experiment: AI and Moral Filters

10 Feb 2026
Org design

PA vs EA vs CoS vs EIR vs Founder's Office : Decoded!

26 Jun 2024
GTM

Build Cold Outreach Engine on LinkedIn Sales Navigator

19 Feb 2024
GTM

B2B Sales Strategy for Cult.fit

18 Jan 2024
Teardown

Structuring Growth Systems for Zenskar

25 Dec 2023
GTM

Growth Funnel for Fueler.io

03 Sep 2023
GTM

Content-Led Growth Strategy for Founders.careers

23 Jan 2023
Teardown

Brand Activation Analysis: Swiggy's IPL Campaign

02 Oct 2022
Product

I Made the Case for LinkedIn Scheduling in 2020. They Built It in 2022.

06 Jun 2020